Buying Clothes from the Supermarket

Most women I know have bought some clothes from the supermarket when they've been shopping for the groceries, or when they have a need for an item of clothing quickly.

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I know a lot of women buy clothes from the supermarket because they're cheap. They might not have very much money to spend on themselves or think that it will work for one wear, and they're happy to throw them away after that. I much prefer to define cheap based on the cost per wear so a £15 top that you wear once is usually a false economy.

When I look at the clothes that are available in the supermarket I'm frequently disappointed; from a distance they may look stylish and appealing but when you get up close, you realise that the quality of fabric isn't great, the sewing is a bit wonky, or the shapes don't work - and I will always make my choice based on colours that suit me. 

As a result, I don't buy very many clothes from the supermarket as I want to wear items that are good quality and will work with many items in my wardrobe.​

There are exceptions: I love the maxi dresses that I've bought from Tesco's and Asda. I've been impressed by some of the underwear that is available, and basic T-shirts and sleepwear can be great, but mostly I'm disappointed.

So I was very pleased when I walked into Sainsbury's in Sedgefield and saw the most fabulous dress on on a mannequin just at the entrance. Before I did any shopping, I went over to choose my size.

​It's a Gok Wan dress and I have to say that I have been more impressed by items in Gok's collection at Sainsbury's than clothes at other supermarkets. They do have a better cut and detailing, and appear to be more than just two pieces of fabric sewn together in the quickest possible way.

The reason I've not been tempted to buy anything previously from the collection is because they have never been in the best colour for me but this time was different. It's a great wrap dress (which I love because it works well for my bodyshape) with bracelet length sleeves which have beautiful square metallic buttons, and a collar, in a mustard and ivory swirly pattern and it's fantastic. It comes with a separate stretchy control slip which is a bit short but I'll try it and see if it stays in position rather than riding up and over my bottom.  There are shoulder pads (how 80's!) which I might remove, and I'd say the belt ties at the wrong side - but I can twist it at the back to change that.  Overall, I'm extremely pleased with this dress 😀

Clothes from the supermarket Gok Wan mustard and ivory dress at Tu

Clothes from the supermarket Gok Wan at Tu

Often people say to me that they just can't find any clothes to buy in the shops but, when you know what styles work for you and you see something that works, you buy it there and then whether it's from the supermarket or a designer boutique. There are clothes out there for you, they may not be masses in any one season, but, if you aim to be stylish rather than following fashion, you will build a wardrobe that works for you if you keep your eyes open.

Do you know what styles work for you?

To be able to make the right decisions about what to wear that will flatter you, you have to know what works for you.  Even if you shop for clothes in the supermarket all the time, you can find fabulous outfits like this and discount the clothes that don't suit you.  

I'd love to hear your comments on this post

Gillian Lewis
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Gillian Lewis

Self Image Coach at Gillian Lewis: Spectrum Coaching and Consultancy based in Darlington, County Durham, UK
What on earth is a Self-Image Coach I hear you ask – it’s cross between a Confidence Coach and Image Consultant.

I help clients become happier and more confident by giving them a Makeover from the Inside Out to change their internal and external view of themselves.

I'm not really interested in fashion, just what clothes can do for your self-image - that's where the Forget Fashion blog title originated, so I won't be doing much commentary on the latest catwalk styles.Instead, I write about things I come across in life that make me reflect.Sometimes it's serious.Sometimes it's just fun.Hopefully you'll like my writing style, find what I write about interesting and enjoy the experience.If you do, share the love using the boxes below - thank you 😀
Gillian Lewis
FOLLOW ME
About Gillian Lewis

What on earth is a Self-Image Coach I hear you ask – it’s cross between a Confidence Coach and Image Consultant.

I help clients become happier and more confident by giving them a Makeover from the Inside Out to change their internal and external view of themselves.

I'm not really interested in fashion, just what clothes can do for your self-image - that's where the Forget Fashion blog title originated, so I won't be doing much commentary on the latest catwalk styles. Instead, I write about things I come across in life that make me reflect. Sometimes it's serious. Sometimes it's just fun. Hopefully you'll like my writing style, find what I write about interesting and enjoy the experience. If you do, share the love using the boxes below - thank you :-D

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