How to feel beautiful

Over the years Dove have run a number of campaigns to improve women’s confidence and self esteem.  I came across this video of a campaign earlier this year which suggests there was a patch to help women how to feel beautiful.

“Overseen by Dr Ann Kearney-Cooke, a psychologist at The Cincinnati Psychotherapy Institute and one of the leading experts in women’s body image, the women wore the beauty patch 12 hours a day for 15 consecutive days and documented their feelings in a series of daily video diaries.

At first they didn’t notice many differences, but as the experiment went on that started to change. In their daily meetings with Dr Kearney-Cooke, the women admitted that they were starting to believe in their own beauty. They felt more social. More confident being make-up free. They even found themselves more comfortable receiving compliments. They were feeling beautiful and their confidence improved day by day.”

More details of the experiment are here: http://www.dove.co.uk/en/Tips-Topics-and-Tools/Latest-Topics/dove-patches.aspx

Watching the video, my heart went out to the women when they realised that the patch to make them feel beautiful had no active ingredient, but the very fact of wearing it had made the women feel beautiful.

Whilst the placebo effect is well documented in the pharmaceuticals industry, this is an interesting slant offering the effect on a psychological basis to improve self-esteem.  It just goes to show what kind of effect that improved self-image has on women’s lives, and that’s why I love what I do – because it can have such a positive effect on my clients and I love to see the excitement and joy in their faces as they change what is often a lifelong negative view of themselves.

The “Feel Beautiful” Patch

If you think you could benefit from a “feel beautiful” patch from me, why not click the button below:

 

 

 

I'd love to hear your comments on this post

Gillian Lewis
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Gillian Lewis

Self Image Coach at Gillian Lewis: Spectrum Coaching and Consultancy based in Darlington, County Durham, UK
What on earth is a Self-Image Coach I hear you ask – it’s cross between a Confidence Coach and Image Consultant.

I help clients become happier and more confident by giving them a Makeover from the Inside Out to change their internal and external view of themselves.

I'm not really interested in fashion, just what clothes can do for your self-image - that's where the Forget Fashion blog title originated, so I won't be doing much commentary on the latest catwalk styles.Instead, I write about things I come across in life that make me reflect.Sometimes it's serious.Sometimes it's just fun.Hopefully you'll like my writing style, find what I write about interesting and enjoy the experience.If you do, share the love using the boxes below - thank you 😀
Gillian Lewis
FOLLOW ME
About Gillian Lewis

What on earth is a Self-Image Coach I hear you ask – it’s cross between a Confidence Coach and Image Consultant.

I help clients become happier and more confident by giving them a Makeover from the Inside Out to change their internal and external view of themselves.

I'm not really interested in fashion, just what clothes can do for your self-image - that's where the Forget Fashion blog title originated, so I won't be doing much commentary on the latest catwalk styles. Instead, I write about things I come across in life that make me reflect. Sometimes it's serious. Sometimes it's just fun. Hopefully you'll like my writing style, find what I write about interesting and enjoy the experience. If you do, share the love using the boxes below - thank you :-D