Rollerskates and White Trousers

It seems apt following on from my post on Saturday about Inspiring Change to see this article about Arunachalam Muruganantham, the man working to invent a machine which will make cheap sanitary pads for women in India, and other developing countries.  He is described as “the Indian Sanitary Pad Revolutionary”.

As a woman, it is almost unthinkable not to be able to reach for sanitary protection when my period is due.  I imagine that even in the extremes of desperateness, I would never resort to using some rags that I wasn’t subsequently able to wash and dry.  Can you imagine how a basic lack of sanitary provision would affect your life?  How much your confidence would be affected?

Gillian Lewis: Spectrum - Blog Post "Rollerskaes and White Trousers" The title of my post today is mocking the advertising that we see for these products in the UK – it’s all rollerskates and shorts or white trousers – and I’m sure you could sing along to the advert.  However, the fact is that sanitary protection is liberating and the marketing people are just looking for a metaphor to be able to advertise their product without offence.  I do remember the first tv adverts in the early 80’s and there was quite a bit of shock that it could be advertised this way.

What I am most impressed by is Arunachalam’s humble attitude in working to create better opportunities for women to support themselves: “Anyone with an MBA would immediately accumulate the maximum money. But I did not want to. Why? Because from childhood I know no human being died because of poverty – everything happens because of ignorance.”

I hope that he is successful in taking his product to a wider audience in the third world.

 

Read the full article on the BBC website: http://www.bbc.co.uk/news/magazine-26260978

 

I'd love to hear your comments on this post

Gillian Lewis
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Gillian Lewis

Self Image Coach at Gillian Lewis: Spectrum Coaching and Consultancy based in Darlington, County Durham, UK
What on earth is a Self-Image Coach I hear you ask – it’s cross between a Confidence Coach and Image Consultant.

I help clients become happier and more confident by giving them a Makeover from the Inside Out to change their internal and external view of themselves.

I'm not really interested in fashion, just what clothes can do for your self-image - that's where the Forget Fashion blog title originated, so I won't be doing much commentary on the latest catwalk styles.Instead, I write about things I come across in life that make me reflect.Sometimes it's serious.Sometimes it's just fun.Hopefully you'll like my writing style, find what I write about interesting and enjoy the experience.If you do, share the love using the boxes below - thank you 😀
Gillian Lewis
FOLLOW ME
About Gillian Lewis

What on earth is a Self-Image Coach I hear you ask – it’s cross between a Confidence Coach and Image Consultant.

I help clients become happier and more confident by giving them a Makeover from the Inside Out to change their internal and external view of themselves.

I'm not really interested in fashion, just what clothes can do for your self-image - that's where the Forget Fashion blog title originated, so I won't be doing much commentary on the latest catwalk styles. Instead, I write about things I come across in life that make me reflect. Sometimes it's serious. Sometimes it's just fun. Hopefully you'll like my writing style, find what I write about interesting and enjoy the experience. If you do, share the love using the boxes below - thank you :-D